Even the best product needs to be visible and accessible to the relevant customers for it to shine. This can only be done through effective advertising. After the website is up and running, there is still a lot of work to be done. This is only the groundwork, next comes the building upon the foundation. Promote the website to let the relevant demographics know about the new products and services in the market. Unless they are aware of what’s out there, how will they grab it?
There are myriad services and ways you can promote your website. But they’d cost a lot of money. Marketing is an expensive game after all. The good news is that there are also a lot of freeways in which you can promote your website. We’ve put together a list of a few freebies you can use.
- Website SEO
Did you know that you can optimize your website so that it ranks high on the SERPs? Know your SEO. Use a mix of long-tailed keywords and short keywords that are relevant to your website in your website content. You can use the Google keyword tool planner to find these keywords. You’ll do well to focus on low competition keywords that have a high search frequency and create content that is compelling and actionable. Use these keywords on your web pages too.
We can’t emphasize enough on the importance of using the right SEO strategy for your website. You can add these keywords in the headings, titles, content and meta descriptions. These keywords will rank your website higher on the search engines and get you more visibility. Remember to add these keywords in your picture tags too. Traditional SEO is a slow but fool-proof and steady process. Don’t get disheartened if you don’t see instant results.
- Social Media Marketing
If you’re a techno buff you’d know the importance of marketing on social media. If you aren’t, open your social media and take a look at the ads that pop up on your screen. This’ll give you a good idea of just how advanced social media marketing has become. It has revolutionized the world of marketing. Your website must be connected to business social media accounts to connect you to thousands of potential customers. This is a great way to engage with your customers and build relationships. Engaging customers through different social media platforms get businesses the right and relevant audience. The article from Digital Logic entitled “Social Media Marketing For Small Business [2019 Guide]” explains that different social media platforms will need different, customized approaches to marketing. Run contests and do giveaways to create maximum engagement. Discounts and contests are the best ways to engage interested customers. Remember the more you engage the more you promote your brand. Facebook and Twitter are the most engaging platforms with the most users. Instagram and Pinterest are rapidly catching up too. Do a short market analysis to see which platform gives you maximum engagement.
- Search Engine Listing
As we’ve already mentioned before, you can get traffic to your website by ranking higher on the search engines. Get your website content indexed by search engine directories like Google. This service is free of charge. The benefit of getting your website indexed is that the search engines recognize your content and ‘see’ it as unique. Any time that another website tries to copy your content, it’ll be blacklisted. This also saves your website from copyright issues. If you’re adding fresh content weekly then getting your website indexed is the first thing that must be done.
- Signature Branding
A company’s brand is the most important possession of a business and is the unique identity that sets the business apart from its competitors. Your customers and competitors will recognize your company through an effective brand strategy. Creating a brand identity is a separate endeavor from just setting up a business. The colors, font, creatives and the logo that you use to represent your company will get etched in your customers’ minds deeply. Also create a signature for your emails, text messages, and platforms that have your website URL. It is imperative to make your website mobile friendly. 70% of internet users worldwide browse through their phones. Imagine how many customers you could lose if your website doesn’t load properly or doesn’t align well with phone screens. It is wise to employ mobile marketing strategies to optimize your brand’s reach.
- Reciprocal Linking
An upcoming way of building search engine trust and ranking is link building. Acquire trusted links from high traffic websites. You have a number of options to acquire links like forum posting, guest posting, news articles, and link exchange. The more links you have to high authority, high traffic sites the more your ranking on the SERPs goes up. A very important point to note is that you must only acquire links from websites from the same industry. If your links are not relevant and you acquire too many at once, search engines may blacklist your website. Relevant links also get you readership and relevant traffic on your own website. Another strategy to gain links is by linking through relevant keywords and phrases.
Search engines also index your website to look for relevancy. If they detect spam on your website, they might blacklist it. Petitioning with search engines is a lengthy and time-consuming process. Better safe than sorry. Ensure that your website has only the best quality content that is natural and readable. If you have a blog that links to other websites, ensure that these links are to relevant websites and content. Your content must never be copied or plagiarized. Google is not very friendly to such websites. Promote your content on local platforms. With the wonderful tools that search engines and social media give you, local advertising becomes a breeze. For a local business, this is a boon indeed.
These tips are not only easy to follow but also boost your business in more ways than one. It is amazing to note the ways in which one can promote their business with a minimum investment with the help of the internet today. Embrace the change!